It is not easy for any anyone of us especially if you are an upcoming or emerging artiste. You will get a lot of refusals and hear lots of negative stuff. But always remember No is just a word NEVER allow it to mess with your mind or make your resolve wane or ruin your day. Sometimes NO also means what you are pursuing isn’t yours or it isn’t your right time yet. It also can be your stepping stone to motivate you to reach further or hustle harder. But if you allow it to affect your productivity or progress you have given in and allowed others to determine your life/destiny. In the Bible, Jabez was given a cursed name but he didn’t allow it to hold him down instead it served as a catalyst to propel him to change his life and life path.
As an artiste you have to constantly seek for ways to engage your fans & prospective fans. The sky is wide/big enough to contain all birds big or small same way we all have our niches. Once you find you target market/niche you will begin to make more impact and see more results.
Everybody has something to offer, we can’t all be Kings/Queens or winners if that happens then nobody will be the gate man or the barber or the garbage man. All the fingers on our hand are important, have their purpose and what they do, but you will not realize it until you lose a finger or some fingers.
As an artiste stay in your lane, do everything within your power to push and promote yourself. Nobody can promote/hype you the same way you can yourself. Do whatever is positive to bring attention to yourself and your career/craft. You can’t just wake up on social media ONLY when you’re releasing music. Fan growth can be achieved via social media but not if you’re constantly pushing just your music on your platform. Instead, create content find a theme(s) that is fitting to your personality, target audience and objectives. It’s good to find ways to infuse your music in any content you create or to push the narrative to suit you but too much of this then you risk boring your fans and/or prospective fans. You also stand the risk of the content becoming predictable and monotonous so much so that you start losing followers and fans too.
“NO” doesn’t mean it’s over, it simply means you still have work to do and a long way to go, SO NEVER GIVE UP ON YOUR DREAMS.
ABOUT THE WRITER:
TOCHUKWU TOKS YOUNG UMEZULIKE aka Toks Asher Young as he is also known is a Nigerian music and entertainment veteran. An Artiste/Talent Manager, A & R consultant and Co- Founder/Managing partner at Podium Worldwide aka Poduim Vybez.
He specializes in nurturing and managing budding talents. An emerging Poet & Writer who loves traveling, making friends, networking and building new connections. He is a firm believer in Nigerian and African musical talents and fierce promoter of good music.
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